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Digital Marketing with AI: From Strategy to Growth
A complete digital marketing course covering strategy, SEO, paid ads, social media, analytics and AI-powered marketing automation with Claude Code, built from Simplilearn's full digital marketing course and Nick Saraev's Claude Code marketing course.
Course Overview
This course rebuilds Digital Marketing with AI around two real, full-length sources: Simplilearn's comprehensive Digital Marketing Full Course 2026 (covering strategy, SEO, content, email, paid ads on Meta and Google, social media marketing, website/analytics tooling, and marketing funnels/KPIs) and Nick Saraev's Claude Code Marketing Full Course, which teaches using Claude Code and AI agents to build real marketing automation, lead-generation and growth systems. Students move from digital marketing fundamentals and SEO through paid advertising, social media strategy, analytics and funnels, then into hands-on AI-assisted marketing automation using Claude Code -- learning not just marketing theory but how to apply modern AI tooling to actually execute it.
- 21 modules
- 60 lessons
- 21 module quizzes
- Taught in English
- Beginner to Advanced level
- Certificate on completion
Course Content
21 modules60 lessons21 quizzes
- Welcome to Digital Marketing: Course Overview and the 14-Module Roadmap3:32
- Digital vs. Traditional Marketing: Reach, Versatility and Speed21:28
- Core Skills, 2026 Trends and Why Digital Marketing Is Booming12:00
Module quiz · 30 questions
- Top Digital Marketing Certifications to Build a Career12:47
- Marketing Trends: Podcasts, Branding, Short-Form Content and Multi-Region Strategy4:00
Module quiz · 30 questions
- What SEO Really Is: The Seeker, the Provider and the Search Engine14:59
- How a Search Engine Actually Works: Crawling, Indexing and Ranking15:00
Module quiz · 30 questions
- The Three Categories of SEO: On-Page, Off-Page and Technical15:03
- Keyword Research with Google: Primary and Secondary Suggestions15:00
Module quiz · 30 questions
- Meta Tags: Writing a Title Tag and Meta Description That Rank13:00
- Heading Tags and Content Hierarchy: H1 Through H615:00
Module quiz · 30 questions
- On-Page SEO Finishing Touches: Keyword Density and Image Optimization39:57
- Internal Linking and Duplicate-Content Site Audits29:26
Module quiz · 30 questions
- Digital Marketing Roles, the RICE Framework and the Sales Funnel40:43
- Digital Marketing vs. Traditional Marketing: Targeting, Tracking and ROI25:30
- The 4 Ps of Marketing and the SAVE Framework31:13
- Strategic Analysis Frameworks: SWOT, PESTLE, Porter's Five Forces and Mintzberg's 5 Ps7:01
Module quiz · 30 questions
- Video Marketing on YouTube: The Six Ad Formats39:30
- How Google Crawls Your Website: Sitemaps and Scanning23:20
Module quiz · 30 questions
- The RACE Framework and Customer Lifecycle Management33:20
- Google Analytics Sessions: How a Visit Is Actually Counted50:00
Module quiz · 30 questions
- Building a Website on WordPress: Domains, Hosting and Themes50:24
- Off-Page SEO: Evaluating and Reaching Out for Backlinks28:20
- Reading an SEO Audit Report1:18:10
Module quiz · 30 questions
- Dynamic Ads: Product Personalization and Remarketing27:10
- Lookalike and Remarketing Audiences on Meta15:59
- Partnership (UGC) Ads and the Meta Ad Library18:48
Module quiz · 30 questions
- Meta Ad Auctions and Bidding Strategy Trade-offs10:45
- Mailchimp: Automating Email Marketing Campaigns38:05
- Free Landing Pages: WordPress vs. Shopify/Wix, Domains and Hosting26:07
Module quiz · 30 questions
- B2B Buyer Journey, Positioning and Value Communication1:56:02
- Google Ads as a Platform: Why the Landing Page Decides Success34:20
- Google Ads Keyword Planner: Audience Segmentation and Budget-Driven Keyword Selection1:18:32
Module quiz · 30 questions
- Case Study: Diagnosing and Improving a Nonprofit's Conversion Rate25:45
- Closing the Remarketing Loop with Google Analytics Audiences25:54
- Reading GA4 Engagement and Landing Page Reports12:24
Module quiz · 30 questions
- The Rise of Facebook and the Facebook-vs-Instagram Debate2:54:39
- Instagram for Brands: Hashtags, Influencer Marketing and Ads1:42:23
- Platform Fit: Snapchat's Young Audience and Pinterest as a Visual Search Engine1:15:00
Module quiz · 30 questions
- Share of Voice as a Brand-Building Metric43:27
- Why SMART Goals Matter for Social Media Marketing13:03
- Color Psychology: What Brand Colors Signal to Consumers15:10
- Content Marketing Case Study: The Michelin Guide15:00
Module quiz · 30 questions
- The History of Blogging: From Personal Journals to Mainstream Marketing38:20
- Naming and Registering a Blog Domain52:50
Module quiz · 30 questions
- Setting Up Your First Facebook Ad: Objective and Campaign Basics30:30
- Conversion Location and Ad Set Configuration25:00
Module quiz · 30 questions
- GA4 Reporting: Choosing and Comparing Date Ranges1:13:34
Module quiz · 30 questions
- Creating a Claude Account and Installing Claude Code4:24
- Touring the Claude Interface39:23
- The Five Marketing Functions Framework15:49
- Prompts vs. Skills vs. Loops vs. Routines12:17
Module quiz · 30 questions
- Top-of-Funnel: Automating Ad Creative Generation27:30
- Turning a One-Off Prompt Into a Reusable Ad Creative Skill52:15
- AI Video Creative: UGC-Style Ads with Higgsfield24:07
- Personalized Copy: AI-Automated Newsletters and Cold Outreach1:07:07
- Speed-to-Lead: Automated Follow-up via Email, SMS and Voice30:15
- Middle-of-Funnel Data: Tracking and Building a Marketing Dashboard33:18
- Bottom-of-Funnel: Scheduling Automated Follow-ups23:43
- Recap of the Five Functions, Maintenance, and When Not to Automate29:10
Module quiz · 30 questions
Skills You'll Gain
- Build a complete digital marketing strategy and roadmap from scratch
- Perform SEO: keyword research, on-page/off-page optimization, technical SEO and auditing
- Plan and run Google Ads (SEM) campaigns including keyword planning and budget-driven keyword selection
- Plan and launch Meta (Facebook/Instagram) ad campaigns, including dynamic ads, remarketing and bidding strategy
- Choose and run campaigns across social platforms (Instagram, Snapchat, Pinterest, LinkedIn) based on real audience fit
- Read and act on Google Analytics 4 (GA4) reports: acquisition, engagement, remarketing audiences and period comparisons
- Set up email marketing automation (Mailchimp) and build a free landing page/website (WordPress)
- Apply branding fundamentals: positioning, UVP, buyer personas, share of voice and color psychology
- Use Claude Code to automate marketing workflows: ad creative, AI video ads, personalized copy, speed-to-lead and dashboards
Requirements
- Basic computer literacy and a willingness to set up free accounts for tools demonstrated in the course (Google Analytics
- Meta Ads Manager
- Mailchimp
- and Claude/Claude Code for the AI modules). No prior marketing or coding experience is required.
Who this course is for
- Beginners starting a career in digital marketing
- business owners who want to run their own marketing
- marketers who want to add AI-powered automation to their existing skill set
- and anyone who wants a practical, tool-by-tool walkthrough of SEO, paid ads, social media and analytics rather than just theory.
Sources
Simplilearn
Simplilearn
Nick Saraev
Nick Saraev
Free
0 enrolled
21Modules
60Lessons
34h 27mDuration
Beginner to AdvancedSkill level
EnglishLanguage
YesCertificate
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