Claude Code for Marketing: Automate Ads, Copy, Leads & Follow-Ups with AI

This course teaches you to replace virtually every repetitive marketing function with Claude Code, Anthropic's agentic coding tool repurposed here for marketing automation. Instead of treating Claude Code as a programming tool only, you'll use it to build real, reusable marketing systems: AI-generated ad creative (static and video), personalized outreach copy at scale, speed-to-lead systems across email/SMS/voice, tracking dashboards, and automated follow-up sequences. You start with installation and a full tour of the Claude Code interface, then learn the actual decision framework for when to use a one-off prompt versus a saved skill versus a scheduled loop versus a cloud routine. From there, the course walks through five marketing functions end-to-end: automating ad creative generation and turning it into a repeatable skill, generating AI video ad creative, personalizing newsletter and cold email copy with fuzzy variables pulled from raw data, building speed-to-lead response systems, setting up UTM tracking and dashboards, and automating bottom-of-funnel follow-ups on a schedule instead of only event-driven. The course closes with how to maintain and upgrade these systems over time, and the discipline of knowing when NOT to automate a process.